CSR Agency UK | Bespoke Educational Social Impact Courses
Key Responsibilities
• Strategic communications planning
• Market analysis and positioning
• Content creation and media relations
• Stakeholder engagement
• Digital marketing and social media
• Internal communication
• Campaign execution and project management
• Crisis and reputation management
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Salary Range
Entry-Level
Experienced
Essential Skills
• Exceptional communication skills
• Strategical thinking
• Digital and social media proficiency
• Creative and visual skills
• Project and time management
• Media and public relations
• Market research and data interpretation
• Adaptability and innovation
Qualifications and Training
A bachelor's degree in marketing, communications, or a related field is generally required for a Marketing and Communications Specialist position. Specific areas of study that can be beneficial include digital media, public relations, journalism, and business communication. Experience with digital marketing tools and platforms is also highly valued.
Technical training for marketing and communications specialists focuses on building proficiency in digital marketing tools, data analysis software, and other relevant technologies. These specialists need to be able to create and distribute effective communication materials, manage campaigns, and measure results using digital analytics.
• Digital Marketing Apprenticeships – Swansea ITeC: Offers tailored apprenticeships focusing on social media strategy, content creation, SEO, email marketing, and analytics.
• Digital Marketing Apprenticeships - Swansea ITeC
• Digital Marketing Level 3 Apprenticeship – Gower College Swansea: Ideal for those in digital marketing roles, covering areas like social media, SEO, email marketing, and content creation.
• Digital Marketing Level 3 - Apprenticeship | GCS
• Digital Marketing Level 4 Apprenticeship – NTG Training: Designed for those with prior marketing experience, focusing on campaign planning, analytics, content marketing, and SEO.
• Digital Marketing Level 4 Apprenticeship (Wales Only) - NTG Training
Marketing and Communications Specialist certification can range from introductory to advanced, focusing on various aspects of the field. Options include the Chartered Institute of Marketing (CIM) qualifications, Google Ads and Google Analytics certifications, and specialised certifications like the OMCP (Online Marketing Certified Professional).
Training Providers in the UK
• Chartered Institute of Marketing (CIM): CIM offers a wide range of marketing training and qualifications, including diplomas and certificates. They focus on building skills and expertise in various areas, including digital marketing, social media, and marketing communications principles. CIM also provides training and certifications for professionals looking to advance their careers.
Marketing Qualifications, Training and Membership | CIM
• Chartered Institute of Public Relations (CIPR): The CIPR offers qualifications and training courses for public relations professionals. They also provide training on specialist areas like internal communications and crisis communications. The CIPR is the world's only Royal Chartered professional body for public relations practitioners.
How and where to study CIPR
• Public Relations and Communications Association (PRCA): The PRCA offers training courses that may be of interest to those in the public sector or education.
Employment Opportunities in the UK
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