• Communication: Both Written and verbal communication are essential. As communications coordinator, you are the voice of the company, which is presented to the public. This can either make or break the organisation's image. Knowledge of communication tools and software is also deemed necessary.
• Critical Thinking: You will need to think critically to gain the edge over your competitors to ensure the public sees your brand as the best option. You will work with the marketing team here to combine visual and written content for the public to consume.
• Interpersonal skills: This includes the ability to collaborate effectively with cross-functional teams such as marketing, human resources, and leadership, as well as with external stakeholders. Adaptability is key, as the role often requires shifting tone and messaging to suit different audiences and platforms. A solid understanding of crisis communication is also necessary and then to know how to respond sensitively in tough circumstances. Strategic thinking is crucial, enabling the coordinator to align communication efforts with broader organizational goals and contribute meaningfully to overall brand and business strategy.